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Mastercard Drops Its Name From Company Logo

Following in the footsteps of branding legends Apple, Nike, and Target, Mastercard is choosing a wordless logo using only its iconic, intersecting yellow and red circles. It will be used as the brand symbol on credit cards and at retailers, as well as at events and on advertising. The new logo was also chosen to “work seamlessly across the digital landscape,” according to a press release.

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Raja Rajamannar, chief marketing and communications officer at Mastercard, said the company undertook more than 20 months of global consumer research to ensure people could identify the brand solely by its circles. “And with more than 80% of people spontaneously recognizing the Mastercard symbol without the word ‘Mastercard,’ we felt ready to take this next step in our brand evolution,” Rajamannar said in the company’s press release.

Source: http://fortune.com/mastercard-drops-its-name-from-company-logo-post-text-future-target-nike-apple/